Masterclass 'Marketing of sustainable products'

An image problem as a sector? Problems explaining to customers why your substantiated idea is really good? Is action lacking to achieve a needed goal? Strategic communication advisor Koen Thewissen gave a masterclass on marketing sustainability during an event organized by Greenport West-Holland and SIGN. Thewissen talked about five points of attention in communication that ensure that we do (not) do something. These five points of attention can be applied to almost all themes.