You have to do green! In 2020, SIGN started the Circular Horticulture Innovation Program 2020-2025. This open innovation program stimulates circular entrepreneurship, the development of new chains and the organization of market. Of course there is an important role for cultivation companies themselves. Entrepreneur Wouter Duijvesteijn of Beyond Chrysanthemum explains why he is experimenting with sustainable packaging in addition to efficient growing and being a good employer.